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It's a few days since the Sustainability Now show which took place last week (you can still look around now, although there's no live interaction any more - register here or click here if you've already registered). It proved a real success and confirmed to me that there is an audience out there that really responds, and gets involved, in such a format. We had 1,500 visitors on the two days and nearly 2,000 downloads of content in the auditorium, which ranged from video and audio to two live seminars. Here's a few lessons from the event:
- Overall - It's a powerful tool, for communicating and debating as well as disseminating and informing. There's plenty for us to work on to make the event and the virtual space to feel much more closely aligned to the subject matter and to explain to the audience all the cool stuff we can do, but it was a pretty decent start.
- Lounge lovers - By far the most popular area of the show was the lounge. There were 700 of you in there during the event and plenty got stuck into the debate. And boy was there some of that - I've only just skimmed the surface of what was tackled but it ranged from the humorous (I have to admit getting somewhat school-boyish on the second day - I think they should call it lounge fever), to the flirtatious, the technical, political and cultural. The breadth of topics under discussion was its strength and something of a weakness - due to the technology and the time delay of people posting you had a rather surreal mingling of the issues overlapping each other. It made it entertaining but somewhat hard to follow. Paul Wilkinson suggest we break the chats up, which is definitely worth considering. Over the coming days I will be highlighting some of the best bits from the lounge, including the now legendary debate over the existence or not of climate change on Tuesday with a guy called Brad Bamfield.
- The auditorium - Again it proved popular but I think there's plenty more we can do with this area, both in its presentation and in the content we show. I decided to come up with a programme of showings for the video and audio but I think this may have confused the audience somewhat. In future I think we will make all of the pre-recorded items available throughout and then programme any live showings at particular times.
- International - I think there were some visitors from abroad but I'd have liked to have seen more. Clearly a virtual event is an ideal one to build a global community of like minded-individuals.
I'm keen for any thoughts from those of you who popped in during the two days, so that we can make the (hopefully) next one an even greater success.
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