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I had an interesting chat with some key people at property management outfit Prupim last week. I underlined one part of what Paul Cornes, head of sustainability, had to say. The firm has effectively outlawed the phrase 'corporate responsibility'. "It's over," he says.
For him such a phrase almost ghettoises sustainability (which I know from fellow bloggers is a contentious phrase in itself) to being about the risk to a company's reputation, rather than about something a little more fundamental. It's about switching from seeing it as a responsibility to a opportunity, says Cornes.
Cornes' mission is to integrate sustainability into the fundamentals of how business works, which I suppose must be a Holy Grail right now. So the theory goes that characters such as Cornes and myself do such a good job in spreading the environmental gospel that we effectively make our own roles redundant.
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