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I was reminded of just how much the job of a journalist is changing after a weekly meeting with my colleague Michael Willoughby this morning. He's off to a press event this afternoon and the discussion inevitably led to how he was going to cover it. In the past that conversation would be the approach or the angle of the piece - whether it was news, a feature, part of an investigation etc. Instead it was a technical conversation - will he take a digital/video camera, an audio recorder, a laptop etc?
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I've had an interesting day or so indulging in some navel-gazing. I was talking through my blogging experiences yesterday to a room full of somewhat sceptical print hacks. My presentation was about how starting a blog can lead to bigger things (using examples of celebrities, authors, TV stars etc who gained fame firstly through their blogs) and is in some ways a great introduction to communicating much differently online as a journalist. So blogging lets you begin to break out of the shackles of serving ready prepared content to your audience, as a traditional print journalist, and begin having more of a conversation with them.
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I've been meaning to write on the subject of podcasts for some time. Since the New Year I've now started to walk to and from work and become ever more attached to my weekly audio updates. However in spite of a few attempts I've not found and environmental one that has sufficiently grabbed my attention to eclipse my favourites. It's probably similar to the experience of choosing between carrot soup and chips, or Horizon and the Apprentice - when push comes to shove entertainment usually wins out.
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