Fashion and sustainability

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Today's Guardian profiles Marie Claire editor Marie O'Riordan, who is taking the celebrity tile into a new environmentally conscious direction - this month's edition (it's out later this week) comes in a recyclable brown paper bag, runs interviews with eco-heroes and offers pages of 'guilt-free indulgences'. The piece offers a decent insight into the potential pitfalls of taking on such a challenge, especially when it's for a magazine dedicated to consumption. "I think we're just trying to reflect the reality of our readers' dilemma and confusion. There's not point in us saying 'you have to stop shopping' or 'you have to stop flying'," she says.

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[Karim]

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